Enhancing Our Committee’s Impact: Name, Magazine, and Leadership Opportunities

Marketing Committee Members,

As we continue to build on our success, I’d like to share some thoughts on how we can strengthen our magazine initiative, increase engagement, and develop a stronger public-facing identity for our committee.

Let’s Find Our Name

First and foremost, we need a public-facing name for our group. This name must strike the right balance between professional and engaging, without sounding overly sales-driven or like a lobbying firm. Here are a few options we’ve come up with so far:

• Brand Strategy Team

• Growth & Engagement Group

• Impact & Influence Group

• Community Engagement Team

• Public Awareness Committee

• Outreach Coordination Group

• Engagement Advisory Board

• Education & Outreach Team

• Resource Development Committee

• Communication Strategies Group

  
  

We’re eager to hear your suggestions and feedback—please feel free to propose any ideas that you think will better reflect our mission and values!

Magazine: A Platform for Influence and Engagement

Our magazine already delivers incredible value, as highlighted in our last meeting, but we want to take it to the next level. Based on your experiences and expertise, we would greatly appreciate your guidance on how we can enhance its viewership and reach. Here are a few areas where we’d like your input:

1. Focus on Local Relevance: How can we better align the content with Florida-specific stories or case studies to resonate more with our key audiences, especially state government stakeholders?

2. Interactive Content: What strategies or tools have you found effective in driving engagement? We’re considering embedding QR codes for exclusive videos, podcasts, or extended articles—do you think this would resonate with our audience?

3. Leverage Social Media: How can we best promote our articles and expand reach through social platforms? What types of content (e.g., member spotlights, behind-the-scenes looks) have you seen generate the most buzz?

We value your insight and look forward to hearing your thoughts on these or any other ideas you may have to help us elevate the magazine's reach and engagement.

Opportunities for Leadership

Debanie Montgomery has expressed interest in serving as Vice Chair (pending final approval). We still need a Chair—this is an exciting leadership opportunity to shape the future of this dynamic group. If you are interested, please let us know!

Recap from Our First Meeting

For those who couldn’t attend, here are some highlights:

• Magazine Success: We discussed its role in marketing expertise and shared success stories, including impactful articles like the KPMG summit piece.

• Member Contributions: A call to action was issued for members to submit articles for the magazine and website.

• Leadership Opportunities: We’re seeking a Chair to guide our efforts and support the team’s vision.

  
  

Next Steps

1. Submit your ideas for a committee name.

2. Volunteer for the Chair position if interested.

3. Share articles or ideas for the magazine.

4. Participate in our Member Spotlight initiative by coordinating with Julianna.

Thank you for your continued commitment and creativity. Together, we can elevate the visibility and impact of our initiatives.